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STEADFAST Equine

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Arenus Announces STEADFAST EQUINE — the New Product that's Changing the Game in Total Structural Health

St. Louis, Missouri, June 11, 2007 — Arenus, dedicated to improving the health, performance and longevity of all horses, dogs and humans, announced today the release of their initial uniquely multifunctional nutritional product, STEADFAST EQUINE.

STEADFAST EQUINE is a patent pending health product designed by nutritionists and veterinarians specifically for horses with high demand lifestyles to support and maintain total structural health — including healthy joints, bones, hooves, and other connective tissues. 

“All of these components may be impacted over time due to the effects of athletic performance, environmental conditions and aging,” said Jeremy Moore, Marketing Manager of Arenus. “While many equine health products may be useful in addressing one component of a horse’s framework, STEADFAST EQUINE takes a unique and multi-faceted approach in supporting the horse’s entire structural system. STEADFAST EQUINE features the exclusive ingredients NEM® and TêlaFirm™.”

NEM® is a unique all natural joint support matrix that provides relief from occasional joint discomfort up to twice as fast as glucosamine/chondroitin combinations while promoting normal mobility.

TêlaFirm™ is an advanced micronutrient system that supports a healthy immune response, normal bone remodeling and the synthesis and cross-linking of important proteins like collagen and keratin, which are found in healthy joints, bones, hooves and other connective tissues.

The ingredients, processes, and packaging used to make STEADFAST EQUINE have been specifically selected to ensure each 30 day supply delivers the safest, freshest, and most consistent product possible. Every component that goes into the making of STEADFAST EQUINE is subject to quality testing on a periodic basis and has been thoroughly scrutinized to ensure it meets Arenus’s strict quality standards.

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Headquartered in St. Louis, Missouri, Arenus is a division of Novus Nutrition Brands, LLC (a Novus International company) and is dedicated to improving the health, performance and longevity of all horses, dogs and humans. Arenus develops and markets uniquely multifunctional nutritional products such as STEADFAST™ EQUINE, a holistic approach to supporting a horse’s entire structural system for superior performance. ARENUS brand products draw upon Novus’s 15-plus years of proven research, field studies and expertise in animal health and nutrition. www.arenusperformance.com.

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